After recently airing it's new series, "In Treatment," HBO did something it wouldn't normally do. The first three weeks of episodes of the show are now available for free on HBO.com. The show runs on TV 5 nights a week, and had great volume of viewers the first week, but made a significant drop by week four. HBO is hoping that once people see the show online, that they will either become interested and start watching, or if they don't already have HBO, they will subscribe.
I think this is a smart tactic by HBO. With more and more people using the internet in everyday life, stations need to expand to fit their audiences lifestyles. I personally don't think watching this show online will make me want to subscribe to HBO, but it might work for others, and if it does, good job HBO!
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3 comments:
I agree that this was a smart move for HBO because everybody have access to a computer right now. A lot of mass medium are making in way on the Internet so it is easier for people to access this stuff on a daily basis. I think this move will encourage people to subscribe to HBO.
I think that HBO will get more people to subscribe by putting it on the internet. It's easy and maybe it will expand HBO more than they already are. The media these days is all about promoting things that are on the internet.
I agree it is a great marketing tool in order to gain veiwers. I would be very interested to see their numbers after a few months of this tactic. Who knows Showtime and others may follow.....
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