To promote the 25th anniversary of Michael Jackson's "Thriller" album, Sony BMG advertised a little bit different. "FROM their seats on the rumbling London Underground, a group of stony-faced passengers rose at random and burst into the jerky slide kick of a zombie dance before melting away without a word," the article explains about one group involved in the advertisement. Some people think this is a great way to advertise, but others think it isn't, because you don't know who is advertising it. The advertising is referred to as "guerrilla advertising" because they go in, do what they need to do, and disappear with no words being spoken. No pamphlets are handed out, and no one is pressured into anything. It's almost like a free show, that leaves you wondering what just happened. The "Thriller" dance is known throughout the world, so as soon as these people start dancing, whether they know why or not, people minds are thinking about "Thriller."
I think this is the neatest thing ever! I personally love Thriller, and the dance is just so catchy, that if I saw a group of people burst into the dance , it would get my attention. Great job Sony BMG for your creativeness and will to take a risk that this may not work.
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3 comments:
I agree with you about the advertisement of Thriller. "Thiller" is a catchy song and dance that has been around before I was born. This is what advertising is all about: drawing people in the most unexpected way. I hope that this stunt pays off in a big way.
I think this is a great way to advertise. I have been dancing all my life, and anytime I see someone dancing I stop and watch. Dancing is always something fun to watch and especially to Thriller. Its a legendary song, and people are going to always remember it.
I would have liked to been there. I think this would only work for something that is as well known as
"Thriller". It probably would take everyone one a min or two to figure it out, but a great advertising avenue.
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